Thums-Up Cola is marketed in India as a manly drink, (i.e. right up my alley) and they got off on the good foot with me before I even had one taste. Here’s what I liked about the bottle:
- Bottle cap was NOT a twist-off, so it required extreme manliness and/or bottle opener to pry off;
- The bottles themselves were all scratched up and chafed, like they fell off a cargo boat in the middle of the Atlantic and judo-chopped every fish they encountered on their long swim to my local grocer’s refrigerator.
As for the taste, well, even a hunk of man such as myself cannot resist the charms of a refreshing soda. I felt like Thums-Up is overall very similar to Coke, starting off with a very strong cola bite. But it has a finish that’s heavy on the caramel, which made me want to fell every tree in a forest, leaving it denuded and fearful of its life. And also in there were some slightly nutty and gingery notes, such as might put a manly gent in the mood for some impregnation. Wait that doesn’t sound right.
But would I even notice the differences from Coke in a blind taste test? Well of course. But would an ordinary human? Man I have no idea. Why even ask me that. Like I interact with ordinary humans.
I could see myself drinking this while I was on the run from the law, or maybe as a pause for refreshment during an all-night orgy of gross sexual perversion. Whatever it is us real men do to fill up the hours each day.
In conclusion I would just like to note that Thums-Up Cola gets minus one half star on account of high fructose corn syrup, and I will KEEP ON minusing half stars until the beverage industry gets the message! I am serious.