Fizzy Lizzy

So Fizzy Lizzy sent us some of their beverages to try out, because I guess they’re scrappy up-and-comers? Like three people in some cramped apartment in NYC? Allegedly someone named Lizzy got it in her head that she was going to make juice-and-seltzer drinks and then just went for it — are you buying this? This whole garage-band thing, like they’re all sitting around and squeezing passion fruit and gluing the labels on by hand and basically just full of dreams? I didn’t think that was a viable career path.

Remember a couple years back we were talking about some young upstarts who decided to make their own kind of indie cola and take on the corporate sellout colas? Or something? And we’re like: Son, your naivete would be endearing if it wasn’t so sad, and your cola didn’t taste like patchouli dick. But are we just laying down our own cynical trips on these semi-visionaries? Just because we’ve failed at every single one of our life’s ambitions (well to be fair you did finally get that Death Eater tattoo) doesn’t mean that it’s not possible – at least mathematically – for someone to come up with this mindblowing drink in their basement which ends up toppling the Coca-Cola empire. Isn’t it pretty to think so, et cetera.

Anyway, I don’t see Fizzy Lizzy as the regime-toppler, but they have some pleasant enough flavors. And there’s something to be said for drinking a beverage that’s been made by people excited to be making a beverage (or at least that’s their marketing spin – oh I will be simply furious if I find out this is all some scam by PepsiCo to trick me with indie cred!!!). You can sort of taste the perspiration or inspiration or whatever it is.

The thing here is they’re a blend of sparkling water and around 70% juice, so it’s not quite soda, not quite juice, and this effect works better in some flavors than others. I should also mention that there is often sediment involved.

Anyway let me summarize our binge drinking session. I thought Concord Grape was OK (with booze in it), but Fuji Apple was my fave – like a nice, smooth cider. You thought Passionfruit was far and away the best, kind of like an orange-grapefruit blend (bleh), but gave thumbs down to Ruby Grapefruit (“doesn’t bring anything new to the table”) and Raspberry Lemon (“just sour water”), while I literally had to spit out the Pineapple into my cat’s face because it tastes exactly like pineapple, which is not something I enjoy, at all, ever, in any capacity. Sorry Cap’n Furpants, don’t be all mad, let’s kiss and make up!!

4 thoughts on “Fizzy Lizzy”

  1. I’m so mad that I let you have the Pineapple. I totally love Pineapple soda, and you are a god damned Philistine. Literally, having settled in Canaan in the 12th century BC.

  2. I read this review but all I saw was crabby-crabby-crabby-I SPY H. POTTER REFERENCE-crabby-crabby-bitter-you kiss kitty lips.

  3. Lizzy was present at a few of our festival events this summer shifting some units and passing out free samples and i can attest that she is indeed very nice and not being backed by any sort of multi-national conglomerate. i think they’re a step up from “three people in some cramped apartment in NYC”, but not by much.

  4. I’m not sure that I could come up with a better soda than Fizzy Lizzy, but I for damn sure could do a better marketing campaign than “cranberry soda… promotes urinary tract health.”
    Call me.

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