The SoBe Love Bus recently pulled into town, and K4T got the exclusive interview with the kid who drives it!
K4T: Hey what’s up.
SoBe Kid: Hey.
K4T: You just drive around, showing off the beverages?
SoBe Kid: Yeah.
K4T: How’d you get hooked up with that gig?
Sobe Kid: My friend did it last summer. So…did you want to try something?
My host gestured to the table in front of him, across which an array of SoBe products were displayed.
K4T: What kind is your favorite?
SoBe Kid: I guess this one.
K4T: You know these pink ones have cochineal extract in them? It’s a red dye made from bugs.
SoBe Kid: *shrugs*, *checks watch.*
After carefully perusing the ingredients, I indicated that I would like to try SoBe Energy Power Fruit Punch and he poured me half a Dixie Cup’s worth. It was OK. Tasted fruit punch-y. Actually as such, it was significantly better than a lot of the energy drinks out there, which generally taste like a grapefruit trying to fuck an electrical socket. And of course it made me mildly anxious for 30 minutes, as anything with even one gram of taurine or guarana seems wont to do. Pretty soon I won’t even be able to leave the house for fear of getting too hysterical.
While I was finishing my bev and crushing the Dixie Cup against my forehead, the local Pepsi rep came over to talk to my guy about how things were going and where his next stop was going to be, so I was unable to continue the interview. Still, I feel like some real headway was made. Significant inroads, as such. Look for SoBe to pull all cochineal-infused products from the shelves any day now, and stay tuned to K4T for more exclusive interviews with the leaders in the beverage industry!