Top Secret Marketing Data

I shall soon be fired for sharing this hot and confidential psychographic information which I just noticed on a document here at work, but it’s worth it to finally educate you on the difference between all the “single-serve juice and tea drinks.”

SoBe: Fun, crazy, in-your-face, extreme. New age, hard-core drink for people who don’t play around.

Snapple: Quirky, down-to-earth, kitschy. Fun drink that everyone can relate to and enjoy.

Mistic: Bold, urban, street corner. Hip, psychedelic drink for today’s youth.

Arizona: Southwest American, desert. Healthy, earthy juice for everyone.

Nantucket Nectars: Easy-going, casual, “Ben & Jerry’s” approach. For regular people who enjoy natural goodness.